Why is it important for an employer to address who owns social media accounts used for business purposes?

Author: Beth P. Zoller, XpertHR Legal Editor

Social media accounts that are used for business purposes have the potential to have tremendous value to an employer in terms of marketing and networking. It is a way to advertise the employer's business and increase web presence as well as attract and retain clients and customers. Therefore, it is best for these issues to be addressed in social media account ownership agreements and workplace policies regarding ownership of such accounts.