XpertHR Wins IMA Outstanding Achievement Award in Human Resources Category

Author: Peggy Carter-Ward, Head of Content

November 12, 2014

XpertHR has been honored with an Interactive Media Awards (IMA) Outstanding Achievement Award in the category of Human Resources for 2014. The competition was open to individuals and organizations involved in designing, developing, managing, supporting and promoting websites.

IMA's judges evaluate websites based on five criteria: Design, Content, Feature Functionality, Usability and Standards Compliance. To win an IMA, a site must excel in each criterion, rise above competitors' sites and deserve to be a top choice in the target market.

To win, XpertHR.com had to successfully pass through IMA's comprehensive judging system. Judges utilized a points-based scoring system that allows each entry to receive a maximum of 500 points. By adhering to the specific guidelines and criteria of this system, judges maintain the highest degree of fairness, accuracy and integrity; competently and effectively evaluate entries; and, deliver clear results.

Receiving perfect scores of 100 in the categories of Content and Feature Functionality, XpertHR's overall score was 470. IMA judges use the following criteria for these two categories:

  • Content. "A website rich in graphic design is of little value if its content is weak, boring and useless. Content is more than just text; it includes the products, services, audio, video, animation and other information, links and tools on a site. The best websites present content in an appealing and engaging way and show clear relevance to their target audience. The best websites are well-written and marked by attention to detail and minimal grammatical and spelling errors."
  • Feature Functionality. "If the code, scripts, forms and links on the site work individually and work together in perfect harmony, your site enjoys good functionality. Pages load quickly. E-commerce transactions flow seamlessly. There are no broken links. We also assess use of such innovative 'add-ons' as viral marketing functions, advanced e-commerce, games, quizzes and user tools such as calculators, discussion threads, and mini-apps that provide information in innovative and useful ways. Good functionality should not attract attention to itself; it remains invisible to the user and doesn't distract from the site's primary message. In short, functionality is about ensuring the technology and programming on the site work well."

Only a small percentage of entries make it through the IMA judging process successfully so this is truly an honor for XpertHR.