As a contributing member of XpertHR's elite author team, your involvement with our revolutionary new product can be utilized in your firm's or organization's marketing efforts to highlight and reinforce your expertise, and enhance your value to clients and prospects.
The resources and suggestions on this page have been developed to support you with these promotional activities and provide guidance on how to use the XpertHR brand.
Should you have any questions about any of the information or resources available here, please contact your editor or email email@example.com.
There are a range of ways that you can promote your involvement with XpertHR to your clients, peers and industry media. You may want to consider any or all of the following activities:
Your website is an important vehicle to promote your involvement with XpertHR and will assist in reinforcing your expertise and value to new and existing clients. We have developed the following resources to help:
Preparing a press release regarding your involvement to send to media outlets and adding to your firm or organization website can enhance the value of your brand. We have drafted a press release which you can use and modify to suit your needs.
Promoting your involvement with XpertHR is a good way to enhance your credentials and raise your profile within the industry. We have drafted biography statements for use in the following situations:
Should you wish to have your firm or organization's logo placed alongside your biography on the XpertHR website, please contact your editor or email firstname.lastname@example.org.
You may wish to include a short story about your involvement with XpertHR. The draft press release and/or draft copy provided in the Author Biographies resource would be suitable for this purpose.
In all electronic media, we encourage you to link to www.xperthr.com wherever possible.
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We understand that every firm and organization is different, so our marketing team can work with you and your team to develop customized marketing collateral that can be tailored to your specific needs.
Should you be interested in any of the following options, please contact us at email@example.com.
We can produce a four page brochure that outlines your and/or your firm's contribution to XpertHR, and additional comprehensive information regarding the product.
We can work with you to produce collateral tailored to any employment conferences, workshops and seminars that your firm or organization may be hosting or presenting at.
We can assist you in preparing information to be sent to the media or for use in your own newsletters, emails or on your website.
We regularly interview our authors for podcasts and are always happy to receive expressions of interest from HR experts who wish to participate in these. If you have an area of specialty and would like to be involved, or have an idea for a future podcast, please email us at firstname.lastname@example.org and we will consider it.
If you have appeared in an XpertHR podcast, we will be happy to highlight your involvement wherever possible in our email and web communications prior to and following the event, and can also provide support in terms of press releases when requested.
Our team of editors, comprised of attorneys and SPHR-certified professionals, shapes legal content into our uniquely practical format. Coming from diverse backgrounds and lending expertise in a range of specialty areas, our editors cover every HR topic from recruitment to retirement.
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Awards for XpertHR
XpertHR is proud to have won the following prestigious awards:
As a contributing member of XpertHR's elite author team, you are entitled to offer your clients a 20% subscription discount *.
Armed with XpertHR, when your clients face everyday employment challenges or policy changes, you can be confident that they have executed best-practices at all levels; thereby giving you a significant advantage in winning positive outcomes for them. Your firm or organization's name and author/attorney name(s) will be exposed to your clients in the product, reinforcing your expertise and value to them.
The process is simple:
We also have included a one page brochure that you can customize with your logo and promotional code to send to clients or associates of the firm.
*The 20% subscription discount rate only applies to the customer's first 12-month subscription. Subsequent subscriptions will be charged at the full rate. This offer is only valid for new customers of XpertHR.