Linda Pophal

About Linda Pophal

Linda Pophal, SPHR, is owner/CEO of Strategic Communications, LLC, and a communication strategist with a background in HR/employee relations. She has a BA in psychology and an MA in organizational management, and has managed employees in the education, energy and healthcare industries. She is the author of several books on HR and employee relations, including “Human Resource Essentials: Your Guide to Starting and Running the HR Function” (SHRM 2010). Pophal is an accredited member of the Society for Human Resource Management, the International Association of Business Communicators and the American Marketing Association.

Email : linda@stratcommunications.com

Author archive | Linda Pophal

Are You Listening, Really Listening, to Your Employees?

Many, if not most, organizations have methods in place to gather input from employees—suggestion boxes, hotlines, focus groups, engagement surveys, etc. But, are these organizations actually using this input strategically? Recent media reports about employee protests, walkouts and even government… continue
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Why Trendy Employee Benefit Options May Have Unintended Negative Consequences

In their effort to engage and retain employees, especially those from Generations Y and Z, employers are looking for innovative ways to secure a reputation as an employer of choice. In the process, though, they may be inadvertently turning some… continue
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Closing the Strategic Gaps Between HR and Senior Leadership

HR leaders have long been exhorted to “think strategically” in order to get that coveted “seat at the table.” But strategic means different things to different people. In fact, HR leaders sometimes feel unnecessarily maligned—many, in fact, do think strategically… continue
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The 4 C’s of Achieving a Workplace Culture Fit

There’s much talk in HR circles these days about the importance of culture fit. Companies not only want to hire employees with the skills to do the job, they also want employees whose personalities and passions align with the organization.… continue
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Building Trust: Critical Currency in a Competitive Job Market

Trust in major institutions is at an all-time low. The 2019 Edelman Trust Barometer revealed 9-point drop in trust among the general public—and a 23-point drop among the “informed public.” “The United States is enduring an unprecedented crisis of trust,”… continue
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Determining What Your CEO Cares About (And Adjusting Your Messaging Appropriately)

It’s no secret that there can be a significant disconnect between the CEO (and C-suite) and HR leaders in many organizations. While HR is focused on ensuring s positive and supportive culture and boosting employee engagement, CEOs are much more… continue
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Is Age Discrimination Coming Out of the Shadows?

Recently there have been some emerging media reports about older workers feeling discriminated against, both during the hiring process and in some high profile layoffs/reorganizations (e.g. IBM) where older workers are being shown the door in favor of younger colleagues… continue
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What’s Your Strategy for Leveraging the Gig Economy? Do You Have One?

The gig economy is really nothing new, although the term itself and the rapid growth in the number of companies that are hiring remote staff is definitely on the rise. In truth, though, companies have been using gig workers—otherwise known… continue
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Machines vs. Humans in the Age of AI: Finding the Right Workplace Balance

A recent MIT Technology Review article identified “Five Jobs That Are Set to Grow in 2018” and Artificial Intelligence (AI) engineer had a prominent spot on the list. “There probably isn’t a more sought-after skill set in the world of… continue
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Engage Your Staff in Developing Your Strategic Plan

How do we get our employees engaged so they help achieve the goals and objectives in our strategic plan? It’s a common management conundrum, not just for HR leaders, but for others as well. After all, when employees aren’t engaged… continue
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