How to Draft a Social Media Recruitment Policy

Author: Linda Segall, Segall Enterprises

Social media recruitment (also known as social recruitment) offers organizations the opportunity to reduce recruitment costs, expand their reach to tap into a highly qualified but passive applicant base, enhance diversity and speed up the hiring process.

Social media, by its nature, gives the employer a view of applicants that traditional recruitment methods do not provide. Although the view can be enlightening, it can put the employer at risk: Once an employer accesses protected characteristics of applicants (race, creed, ethnicity, gender, marital status - even genetic information), the employer is exposed to the risk of discrimination claims.

An effective social media recruitment policy can reduce an employer's exposure to litigation.