How may an employer reduce its discrimination risks while using social media recruiting?

Author: Linda Segall, Segall Enterprises

An employer protects itself by doing three things:

  1. Allocating authority for reviewing an applicant's social media site to HR only;
  2. Performing a review of a job applicant's public social media pages only after he or she has been interviewed in person; and
  3. Performing this review consistently for all applicants at the same time in the recruitment process.