Recruiting Methods

Editor's Note: Employers have a host of new recruiting options, with new concerns.

David B. WeisenfeldOverview: The ability to post job openings online coupled with the surge in the popularity of social media has greatly increased an employer's ability to recruit new talent. Other recruiting methods include employee referrals; traditional press advertising (newspapers, trade publications, magazines); professional organizations; and job fairs.

All of the above methods may prove fruitful for an employer. Word-of-mouth referrals can be effective, but relying too heavily on them also can lead to an applicant pool or workforce that is not particularly diverse. Press advertising is the oldest and most tried-and-true form of advertising job openings, but by its nature will reach a more limited number of people than does the Internet.

LinkedIn, Facebook, employer websites and other online resources offer wonderful opportunities for employers. For instance, LinkedIn users can search for open positions on the website and apply directly with their existing LinkedIn profiles. In addition, employers can post openings on external websites that provide users with lists of open jobs at numerous companies.

However, these new recruiting methods also bring a few risks because an employer now can learn an applicant's age, race and other characteristics fairly easily. And, as is true with more traditional recruitment methods, HR must use gender-neutral language to avoid running afoul of discrimination laws while also ensuring that its postings do not discourage members of protected groups, such as disabled individuals, from applying.

Trends: A hot trend employers should be aware of involves the proliferation of social media password protection laws. California, Illinois, Maryland and Michigan all passed laws in 2012 that ban employers from asking job applicants for the usernames and passwords to their personal social media accounts. Some other states have since passed similar measures.

Author: David B. Weisenfeld, JD, Legal Editor

Latest items in Recruiting Methods

  • Recruiting: Maryland

    Type:
    Employment Law Manual

    In-depth review of the spectrum of Maryland employment law requirements HR must follow with respect to recruiting.

  • Recruiting: California

    Type:
    Employment Law Manual

    In-depth review of the spectrum of California employment law requirements HR must follow with respect to recruiting.

  • Can I give a polygraph (lie detector) test to a prospective employee for a pharmaceutical position?

    Type:
    FAQs

  • Recruiting: Illinois

    Type:
    Employment Law Manual

    In-depth review of the spectrum of Illinois employment law requirements HR must follow with respect to recruiting.

  • Recruiting: Connecticut

    Type:
    Employment Law Manual

    In-depth review of the spectrum of Connecticut employment law requirements HR must follow in respect to recruiting.

  • Financial Services Resource Center for HR: Recruitment and Retention

    Date:
    28 June 2013
    Type:
    Editor's Choice

    XpertHR's Financial Services Resource Center for HR helps financial services employers handle their most challenging employment issues by bringing relevant resources together in one place for easy access.

  • NYC Bans Discrimination Against Unemployed Job Applicants

    Date:
    15 March 2013
    Type:
    News

    New York City has passed the nation's broadest law to date to prohibit discrimination in job advertisements against the unemployed. Mayor Michael Bloomberg had previously vetoed the measure, but the City Council overrode that veto in a 44-4 vote. New Jersey, Oregon and the District of Columbia also have laws that ban employers from listing "current employment" as a job requirement.

  • Recruiting: New York

    Type:
    Employment Law Manual

    In-depth review of the spectrum of New York employment law requirements HR must follow with respect to recruiting.

  • Wal-Mart Rolls Out Hiring Plan to Aid Vets

    Date:
    17 January 2013
    Type:
    News

    Wal-Mart has announced a new program to hire 100,000 veterans over the next five years. Under the plan, the nation's largest retailer pledges to offer a job to any honorably discharged veteran within his or her first 12 months off active duty. Wal-Mart's hiring plan comes amidst reports that the unemployment rate for veterans remains well above that of nonveterans.

  • Recruiting: Michigan

    Type:
    Employment Law Manual

    In-depth review of the spectrum of Michigan employment law requirements HR must follow with respect to recruiting.