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How to Use Social Media in the Recruiting Process

Author: Linda Segall, Segall Enterprises

In 1964, Bob Dylan wrote "The Times They Are a-Changin'". His words have never been truer as they relate to talent acquisition in the 21st century. To attract and hire a qualified, diverse and highly capable workforce, employers are finding they need to enhance their traditional recruitment processes with the latest innovations in social media technologies.

Social media recruiting (also called social recruiting) can extend reach, find passive job seekers, speed recruitment and cut costs. However, using social media in recruitment must be done with conscientious care, following the guidelines of a recommended social media recruitment policy. See How to Draft a Social Media Policy.